As mentioned in a previous post, universal search is a hot topic here at SMX West.
My first session of the day: The Blended Search Revolution revealed insights from the major search engines about how they are ‘compiling’ the universal search results and how companies should take advantage of the opportunity.
Universal search leverages new content such as news results, images and videos.
Specifically, David Bailey from Google shared these five tips (some obvious, some maybe not) to take advantage of the specialized results:
1. Publish high quality, well captioned images
2. Create a Google video sitemap
3. Update business listings in local business center
4. Submit your feed to Google product search
5. Create a high-quality company blog
The important item to remember is that this generation of search should not be scary for companies. If you’re not quite ready to submit your videos to YouTube, start with a video site map, as mentioned above. The results […]
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Written by on February 26th, 2008 with no comments.
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In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured. Recently there has been some dialog and commentary on certain SEM channels about upcoming harder economic times calling for SEO to be taken back to the basics: “Textbook SEO” as Mike Grehan would put it. I disagree with the premise that companies should stop experimenting with new tactics and stick with the fundamentals. Effective SEO in any economic environment means getting more creative, not mundane.
“As search engines evolve with features such as personalized, social and unified search, so must marketers evolve — especially those on a budget.”
What the article in Target Marketing and this post look at are creative content creation and promotion approaches to optimizing not only small business web sites, but any web site, using a […]
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Written by on January 18th, 2008 with no comments.
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Whether you’re part of the search industry or just affected by it, you’ve probably not only grown used to change but are excited by it.
Attending a session this morning about personalized and universal search, we had a panel full of excited folks and audience members all bursting at the seams to discuss what these two types of search bring.
Panelists included:
Moderator:
Greg Jarboe, President and Co-Founder, SEO-PR
Speakers:
Dave Davies, CEO, Beanstalk
Jonathan Mendez, Founder and Chief Strategy Officer, OTTO Digital
Richard Zwicky, Founder and CEO, Enquisite
Aaron D’Souza, Software Engineer, Google
Bill Barnes, Co-Founder & Executive Vice President, Enquiro Search Solutions Inc.
James Colborn, Director, US Trade Marketing, Microsoft Corporation
The start of it all is Google making its personalized search much more the default for many users, shaping search results based on a number of criteria. As well, its roll out of universal search.
Aaron D’Souza, from Google, made sure the audience understood the differences between the two for […]
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Written by on December 5th, 2007 with no comments.
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While I am not native to Chicago (regular readers are well aware that TopRank Online Marketing is native to one of the 50 toughest states in the union - Minnesota) - it is a far more local journey than my last two excursions, to SES San Jose and the Bulldog Reporter Media Relations Conference in DC.
My objective at SES Chicago next week will be to both cover sessions for the benefit of our valued readers here at Online Marketing Blog and to learn as much as is possible in a short week about topics such as universal search and marketing with social media - what are best practices, what are the most powerful tactics?
In my role as an Account Manager at TopRank, I am constantly striving to ensure content related to our clients and their campaigns are found by the right prospects, at the right time, for the right reasons. […]
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Written by on December 2nd, 2007 with no comments.
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The buzz in the search marketing media and increasingly, the business press, on the importance of unified or universal search is gaining momentum and is unavoidable. Small and medium sized business web site owners and webmasters are now presented with the challenge of making sense out of the recent rash of search engine interface and functional improvements and how to adjust their online marketing efforts accordingly. Many are not sure what to do. Hopefully this short guide will shed light on the fundamentals and give some basic direction on next steps.
Early this summer Google rolled out one of the most significant changes to its search engine ever called Universal search. This update was followed a week or so later by Ask.com announcing Ask 3D. After a leak and then a more official announcement late September, Microsoft Live officially announced the 2.0 version of it’s search engine to […]
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Written by on October 11th, 2007 with no comments.
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UK based e-consultancy holds periodic round tables meetings with agency and client side search marketers to discuss issues in the industry with a report published afterwards. The most recent September report, which highlights a number of search engine industry developments, SEO challenges and tactics motivated me to write this post. Many of the issues in the report are on the minds of in-house and agency marketers world wide.
Here are a few of the issues discussed and my own thoughts as they relate to each with a nice little rant at the end:
Market trends show that 2/3 of UK companies are planning to increase SEM budgets in the next 12 months.
I know from personal experience this number or something very close to it in the U.S. is true because right about now is when many companies start planning budgets for next year. We’re hearing across the board that […]
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Written by on September 27th, 2007 with no comments.
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Universal search isn’t coming, it’s here. As searchers use their favorite search engine, they are seeing more than just web results. Movies, photos, news and much ore is showing up in regular search and you need to be ready.
Greg Jarboe of SEO-PR talked about how all the rules have been re-written and we need to learn how to use this to our advantage and watch it closely as it evolves. From a PR aspect, all press releases need to be optimized for search engines as they have a greater chance of showing up in the regular results that just a few months ago. Press releases also need to have pictures included as they can get picked up too. A quick search for Hillary Clinton on Google shows a few pictures that aren’t very flattering. Optimizing better photos could easily correct this, but not enough […]
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Written by on August 20th, 2007 with no comments.
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