Google may be the giant in the search industry, but they may have to much data to get you want you want to find. A previous session talked about semantic search and how it’s being worked on, but if you can’t wait, vertical search is something you can use today.
Philip James from Snooth was the first presenter. He said that back when the web was smaller, regular search engines worked better as they had fewer pages to work with. Now, with trillions of pages, it’s getting harder and harder to get good results. This is where vertical search comes into play. They have a smaller index and can provide a higher quality result. As an example, if you are on a food vertical search site and search for ’spicey’ it already knows it has to do with cooking.
Philip noted that if you are […]
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Written by on August 20th, 2008 with no comments.
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Closing out day 1 at SES New York was a panel discussion on vertical search moderated by Incisive Media’s Kevin Ryan and Rebecca Lieb and featuring panelists Bill Tancer GM Global Research at Hitwise, Jason R. Finger CEO Seamless Web, Paul Forster CEO Indeed, Steven Krein CEO Organized Wisdom.com and Joshua Stylman Managing Partner Reprise Media.
While very important and certainly a hot topic, I felt this session was lacking a certain “umph” to get the audience involved and engaged (myself included).
I have to say I’m a bit surprised as I’m usually partial to SES conference “end of day sessions” for their ability to empower industry folks, like myself, and give me a warm fuzzy feeling about being a part of something special. This ’something special’ feeling is what makes me pick up the phone and try to explain, again, to my relatives what it is that I do for […]
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Written by on March 17th, 2008 with no comments.
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