We’re really picking up steam with our tips on Iternet Marketing Conferences, appropriately enough, during SES San Jose. Our next tip comes from Robert Scoble, Managing Director of FastCompany.TV and blogger extraordinaire.
I caught up with Robert at the Web 2.0 Expo in San Francisco and he agreed to play along and answer a few conference tip questions. The insights below are transcribed from the video interview I did with him during the event.
It’s tough because I’m the guy who likes to hang out in the hallways. I hate being stuck in a conference session unless I know I’ll learn something. To me the hallways are great because that’s where I do my networking and find out what’s really going on.
Stewart Butterfield showed me Flickr in the hallways of the Emerging Tech conference and he didn’t even have a spot on the stage, he said, “Hey check this out:”. Typically that’s […]
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Written by on August 19th, 2008 with no comments.
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There are a few additional photos from Web 2.0 Expo that I wanted to share and so I took some creative license with the timing of some of the events to tell the story of a typical conference day.
The first day of a conference for me typically starts out with registration:
A stop by the speaker/press/blogger room and then rolls into keynote presentations from industry leaders and news makers like these:
Jonathan Schwartz CEO of Sun and Tim O’Reilly
Matt Cutts from Google
and Matt Mullenweg co-founder of WordPress
Some keynotes are worth blogging and many others are not. The challenge is to pick the right mix of blogging and photos that best represent the conference and reader interests.
Before you know it, it’s lunch time - one of THE best times to network for prospective clients, marketing partners, vendors and new employees. Hopefully the food doesn’t suck too bad. Otherwise, you schedule client or […]
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Written by on April 27th, 2008 with no comments.
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One of the most entertaining keynote presentations at the Web 2.0 Expo by far was delivered by Forbes journalist, Dan Lyons. It’s a 15 minute long story of how Dan came to start the Fake Steve Jobs blog, it’s success and lessons learned. He also makes fun of EVERYONE. Enjoy:
http://video.google.com/videoplay?docid=3550977413365196450
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Video Fake Steve Jobs Keynote - Web 2.0 Expo was orgionally published at http://www.TopRankBlog.com
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Written by on April 26th, 2008 with no comments.
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Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. tooks a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications.
http://video.google.com/videoplay?docid=7664387870231379089
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Web 2.0 Expo - Video Interview Brian Solis was orgionally published at http://www.TopRankBlog.com
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Written by on April 25th, 2008 with no comments.
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While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure who took a few minutes before a PayPal reunion dinner to talk about his work helping co-chair the Web 2.0 Expo event, a little something about “AARRR” for startups and thoughts on marketing with Facebook.
http://video.google.com/videoplay?docid=-7601563463451791714
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Web 2.0 Expo - Video Interview Dave McClure was orgionally published at http://www.TopRankBlog.com
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Written by on April 25th, 2008 with no comments.
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When registering for Web 2.0 Expo I ran into Robert Scoble whom I had just met 2 weeks ago in San Francisco at another conference. He a agreed to do a quick video interview on what’s new in the Web 2.0 world and offered a few tips on how to get more out of attending conferences.
http://video.google.com/videoplay?docid=4044250035651101782
Sponsored By: SMX Social Media Long Beach 4/22-3 Get the lowdown on marketing with social media for your business at SMX Social.
Web 2.0 Expo - Video Interview Robert Scoble was orgionally published at http://www.TopRankBlog.com
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Written by on April 25th, 2008 with no comments.
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After finding out my new camera’s SDHC card wasn’t recognized by my Sony Vaio laptop, I was stuck taking lots of photos but not posting to Flickr as I normally would. After checking several stores I finally found a card reader and below are a few photos from the Web 2.0 Conference here in San Francisco this week.
Dave aka “PayPal Mafia” McClure
Josh Bernoff and Charlene Li of Forrester
Geoff Livingston, Brian Solis and Rohit Bhargava
Facebook Marketing Panel
Audience Questions
Charlene Li and Josh Bernoff @ Groundswell Book Launch
Chris Heuer Interviewing Guests in the Blogtropol.us Blogger Lounge
Robert Scoble
Stowe Boyd and Brian Solis
Jeremiah Owyang from Forrester
Brian Caldwell and Jacob Morgan
Vanessa Fox, Hiten Shah and Dave McClure
Be sure to visit TopRank’s Web 2.0 Expo Flickr set for over 100 more photos.
Sponsored By: TopRank Internet Marketing Services SEO, Social Media, Online PR and Email Marketing
Web 2.0 Expo - Photo Picks was orgionally published at http://www.TopRankBlog.com
[…]
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Written by on April 24th, 2008 with no comments.
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After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.
Some of the key takeaways from this session were:
Be clear with your objectives
Test spending money on Facebook marketing even if you aren’t sure about the return. Hey, 1,000,000 visits can’t be wrong!
Understanding the ROI of Facebook requires a new kind of mindset
Don’t take away the social features of Facebook from users
Facebook marketing is not about driving traffic to your web site. Keep Facebook users on Facebook
Hopefully Jeremiah doesn’t think I’m stalking him as this is the second session in two days of his that I’ve blogged. Unfortunately, I don’t know the panelists and there are no name tents, so each panelist […]
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Written by on April 24th, 2008 with no comments.
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Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, the last session I’m blogging on day two of Web 2.0 Expo is appropriately named: “Short Attention Span Theater: The Birth of Microblogging & Micromedia”
The cast of characters in this session includes: Gregarious Narain of Blue Whale Labs who moderated, Jeremiah Owyang from Forrester Research, Brian Solis from Future Works and PR 2.0 and Stowe Boyd of The /Messengers.
Follow these guys on Twitter and you may learn an awful lot about this space:
@gregarious
@jowyang
@stoweboyd
@briansolis
While you’re at it, feel free to follow me as well: @leeodden
I’ll admit that it was a pretty silly thing to blog this session because like the ADD reference above, it took new directions each moment and never stayed on any one topic for long. Not […]
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Written by on April 23rd, 2008 with no comments.
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Sessions on day two begin at 8:30 PST and while I appreciate that, it’s aggressive in my book. So, I’ll be attending, Twittering and blogging the following sessions at Web 2.0 Expo today as well as visiting blogtropol.us:
9:40am Creating a Coherent Social Strategy for Business Charlene Li (Forrester Research), Josh Bernoff (Forrester Research)
10:50am Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization Rafe Needleman (CNET), Konrad Feldman (Quantcast), Erin Hunter (comScore, Inc.), Garrick Schmitt (Avenue A | Razorfish), Murtaza Hussain (Peanut
Now comes a tough call. Three sessions in the 1:30 slot that I’d really like to attend at the same time.
1:30pm Best-kept Secrets to Search Engine Optimization Success: the Art and the Science […]
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Written by on April 23rd, 2008 with no comments.
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