web-2.0

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SES San Jose: Measuring Success in a 2.0 World

So, you’ve launched a search marketing campaign. You spent time and energy putting it all together and now it is live. So how do you track results of the campaign? The panel this morning at SES San Jose shares their knowledge on measurement and tracking in the communicative world of Web 2.0.
Avinash Kaushik kicked us off this morning by talking about how challenging it can be to track results (traffic, links, visibility) from the content placed online. He gave an example of the BBC creating their own content, then distributing that content on their own web channel where users consume that content on the BBC website. However, when Web 2.0 came out and the sense of community and opinion was created, a random Joe Internet can come onto the BBC site and make comments, sharing his thoughts on the BBC website through forums or comments on news stories. Joe also […]

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Written by on August 19th, 2008 with no comments.
Read more articles on web-2.0 and sessanjose08 and web 2.0 analytics and web-analytics and web analytics and search engine strategies and toprank and Online Marketing.

SES Toronto: Web 2.0 and Search Engines

With so many “Web 2.0″ technologies coming in to play with web design and online application development, the effect on the search engines’ ability to find, crawl and index content becomes an issue. As such, this session moderated by Kevin Ryan included deep dive advice from Chris “Silver” Smith, Lead Strategist from Netconcepts and Ambles Kwok, a Senior Engineering Manager from Yahoo Canada.
Chris Silver Smith was first up and gave examples of Web 2.0 technologies including the idea of folksonomy and tagging by showing a tag cloud from Delicious. It’s an alternative method of navigation based on user defined keywords assigned to a piece of content.
If you cannot implement the capability of tagging into your content, you can create a similar effect for SEO benefit by mining your log files for search engine referral keywords and generating a tag cloud from that data. Shows Cabella’s tag cloud as […]

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Written by on June 20th, 2008 with no comments.
Read more articles on ambles kwok and chris silver smith and web-2.0 and ses-toronto and search-engine-optimization and Search Engines and SEO and SEO Tips and search engine strategies.