No, this isn’t a lame attempt at a keyword stuffed blog post title. I’ve been noticing over the past year a significant increase in the number of references to “online marketing” by SEO blogs, articles and news web sites.
It would be easy to say I am biased due to the name of this blog and our agency both using “online marketing” in the names. I’ll admit that I probably am.
When I started working on selling and marketing web sites in 1997, the catch phrase seemed to be “web marketing” since the most common reference at the time was “world wide web”.
Then about the time Al Gore’s “invention” of the internet gained popularity, the references to “internet marketing” seemed to take over.
Which of these phrases do you think best describes the kind of digital marketing most agencies and progressive companies are engaged in now and in the next year?
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Written by on March 13th, 2008 with no comments.
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Written by on February 5th, 2008 with no comments.
Read more articles on internet marketing and web marketing and interactive marketing and toprank and Reader Polls and Online Marketing.
What will you do to improve your online marketing performance in 2008? There are so many options, challenges with agency selection plus a moving target when it comes to knowledge/expertise. Without previous campaign performance statistics, it can be a real challenge deciding where to allocate marketing dollars for the web when you’re looking at expanding into new areas of promotion.
Whether your success metrics are branding, traffic, lead generation or sales, the right strategy and mix of tactics can make or break a business that relies on internet channels. What ARE the best upcoming channels? We’d like to know your opinion in this week’s Reader Poll:
Note: There is a poll within this post, please visit the site to participate in this post’s poll.
Did we leave something out? Please share your ideas and thoughts in the comments. Please also share this post with others so we can get […]
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Written by on February 5th, 2008 with no comments.
Read more articles on internet marketing and web marketing and interactive marketing and toprank and Reader Polls and Online Marketing.
It’s Friday and the end of the Holiday bump that seems to make things move slowly. There’s lots to look forward to in 2008 and while getting an early start today checking rmail, feeds, Twitter, Facebook, etc the following links stood out:
Success with social media is very much centered on building profiles and one online marketing channel where profiles have been important long before social media became the latest online marketing poster child is forums. Danielle Winfield brings a nicely illustrated post on this topic, Ins ands Outs of Forum Marketing.
Do you want a peek at some of the tools one of the smartest SEO / social media marketers uses? Then check out this very nice list of Firefox Extensions from Michael Gray.
Even after the holidays we get presents, like this excellent update post from Jeremiah Owyang: “A Complete List of the Many Forms of Web Marketing for 2008” […]
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Written by on January 4th, 2008 with no comments.
Read more articles on bnet and firefox extensions and forum marketing and web marketing and links and Link Building and Search Industry News and Online Marketing.
The OG’s of link building like Eric Ward are full of reasons why acquiring inbound links without consideration of direct effect from search engines is a sustainable and worthwhile marketing tactic. The ongoing SEO services many search marketers offer is often short sighted with a narrow emphasis placed on link acquisition and not on the broader importance of ongoing web site promotion through multiple channels.
Historical thoughts on linking
Link building is indeed a tactic with direct benefits via rankings traffic from search engines and direct traffic from high profile sites. However, outright link building is only a slice in the overall online marketing mix that makes up a productive web site marketing program. In the early days of marketing web sites, building links from directory submissions and programs such as web site reviews and web awards sites sent significant amounts of traffic. Then came Google.
The Google Factor
With […]
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Written by on September 12th, 2007 with no comments.
Read more articles on web marketing and web site promotion and unified search marketing and eric ward and Link Building and dma07 and SEO.