Web 2.0 Expo - Startup Marketing Web Metrics
The second workshop of the day at Web 2.o Expo, “Startup Metrics 101: Product & Marketing Workshop” provided attendees a glimpse into the vast depth of knowledge from Dave McClure of 500 Hats who offered some pirate speak, “AARRR” to help delegates remember his model for building web businesses.
Hiten Shah of CrazyEgg and KISSmetrics provided practical examples and Vanessa Fox of Ignition Partners and Nine By Blue offered a combination of SEO centric tips, analytics and examples.
First up was the Web 2.0 Pirate, Dave McClure with his “AARRR” model:
Acquisition - Where users come to your site from the web
Activation - First positive experience
Retention - Keep them coming back
Referral - Refer others to the site
Revenue - Users conduct some kind of monetization behavior
Startups need to decide what their business model is going to be. For many startups, the key is to focus on:
Getting users - Acquisition, referral
Driving usage - Activation, retention
Making […]
Written by on April 22nd, 2008 with no comments.
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