Where is search headed? We’ve heard of semantic search for a few years now, but what’s going on with it? Each major search engine is taking the next steps but some are closer than others.
Actually, what we are beginning to see is semantic and universal search merging together. Yahoo, Ask, Powerset and Hakia showed screenshots that included images, videos, ratings and other media. Are universal and semantic search the same? Possibly.
- Sorry for the bad pictures. I haven’t got down the art of taking pictures of PowerPoint slides.
Yahoo may actually be leading semantic search, as compared to Google, MSN and Ask, as they are empowering users to incorporate data via microformats, rdf and SearchMonkey applications. You can go into Yahoo today and additional sites such as Facebook and LinkdIn are already integrated into people searches. Other applications can be added based on the users preference. Yahoo […]
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Written by on August 18th, 2008 with no comments.
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Today’s Orion panel at SES NY really took a different spin on the topic of universal search. I went in expecting to hear the same info about what it is, how info is gathered and how to optimize for universal search. Which, if you are interested, can be read about in a previous SES Chicago post regarding universal search.
This session was moderated by Kevin Ryan and Mike Grehan. The session was lively and engaging. Panelists included:
John Battelle from Federated Media, James Lamberti from comScore, Lyndsay Menzies from Big Mouth Media and Jack Menzel from Google.
James led the group by presenting not-seen-before data about universal search from a study comScore recently conducted.
Of the 1.2 billion queries studied, 220 million contained a universal result, categorized as news, video, images etc.
The Google Universal search penetration by type was:
58% anything universal
38% video
34% news
19% images
15% multiple (results that had more than one universal result […]
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Written by on March 18th, 2008 with no comments.
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The buzz in the search marketing media and increasingly, the business press, on the importance of unified or universal search is gaining momentum and is unavoidable. Small and medium sized business web site owners and webmasters are now presented with the challenge of making sense out of the recent rash of search engine interface and functional improvements and how to adjust their online marketing efforts accordingly. Many are not sure what to do. Hopefully this short guide will shed light on the fundamentals and give some basic direction on next steps.
Early this summer Google rolled out one of the most significant changes to its search engine ever called Universal search. This update was followed a week or so later by Ask.com announcing Ask 3D. After a leak and then a more official announcement late September, Microsoft Live officially announced the 2.0 version of it’s search engine to […]
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Written by on October 11th, 2007 with no comments.
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Editor’s note: Social search isn’t the new kid on the block anymore but it still has it’s mystery as far as search marketing implications. The next in our series of guest posts comes from a very well respected guy who I’ve long appreciated as having more than an advanced understanding of where the search marketing industry is going. Ron Belanger is Vice President, Agency Development at Yahoo! and has been a strong voice on topics ranging from search as a powerful branding tool to social search and the future of the search engine industry.
Photo credit Mike Grehan
Social media is a white hot topic, getting a tremendous amount of play in the advertising world. Investors and speculators are tripping over themselves to invest in the next Facebook or MySpace.
What are today’s search marketers to do with this phenomenon? Do we power through and focus on SEO and paid placement, […]
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Written by on October 2nd, 2007 with no comments.
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Here’s a screen shot of my Yahoo mash beta account. By the time someone reads this there will be a LOT more “friends” listed.
More later as it’s late night on Friday and I need sleep. In the meantime, Techcrunch has a write up.
Sponsored By: SES San Jose Aug 20-23 Attend the premeir search marketing conference of 2007!
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Written by on September 14th, 2007 with no comments.
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WebmasterRadio.FM and their sponsors did not disappoint with the right of passage for new SES San Jose attendees known as “Search Bash“. Hula hoops, Jersey Girls, Marilyn Monroe, Sammy Davis, Dean Martin, Sumo wrestling, go go girls and an open bar all night. Tell me that’s not a formula for an evening you’ll likely not remember but really wish you could!
And now for a few photos:
Brandy and Daron Babin
Vivid Nightclub
Chris and Danielle Winfield
Ken Jurina and Mike McDonald
Sumo Search Bash Style
Dave Naylor and David Brown
Tim Mayer from Yahoo laughing about the ass he’s about to kick
Daron Babin instigating more sumo fun
Mel Carson (Microsoft) Lee and Natala Menezes (Microsoft)
Danny Sullivan and Greg Boser
Melanie Mitchell (AOL), Dave Roth (Yahoo), Laura Lippay (Yahoo) and Lee Odden (TopRank)
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Written by on August 23rd, 2007 with no comments.
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After a long day of sessions on day three of Search Engine Strategies in San Jose, some attendees mosied on over to the Yahoo Panama Book party for Mona Elesseily of Page Zero. It was great to see the support for her new report, “Mastering Panama - A special report on Yahoo!’s new search marketing platform”.
While I haven’t had a chance to do a full review of the book since last night, I have paged through it and it appears to be pretty comprehensive and very easy to read with plenty of ordered lists, “Action Items” and “Helpful Hints”. You can get your copy here.
Sponsored By: 2007 Search Marketing Benchmark Guide All new report from Marketing Sherpa.
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Written by on August 23rd, 2007 with no comments.
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Going through proper channels, I was able to coordinate a short video interview with Tim Mayer of Yahoo. I’m a bit of a Yahoo fan and it was great being able to chat with Tim for a few minutes before we recorded on the various questions other speakers suggested.
In this video, Tim answers a few questions including:
What’s in store for Yahoo’s version of Universal search?
From Mike Grehan: “Why does my spam work so much better in Yahoo than it does in Google?”
From Stephan Spencer: “If another Yahoo web property was found to have violated Yahoo’s guidelines, what would you do?” ie, “What if you caught another Yahoo web site spamming, would you ban them?”
What’s you favorite thing about search marketing conferences?
Thanks to Tim for being such a great sport!
Sponsored By: ClickZ: Email Marketing Oct 2, 2007 Learn from experts: message creation, measurement and list growth/management.
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Written by on August 20th, 2007 with no comments.
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Editors Note: As part of our continued effort at diversifying contributors to Online Marketing Blog and providing a public communication platform for our merry band of search marketing enthusiasts, here is a post from Blog SEO and Designer, Thomas McMahon:
Yahoo is by many accounts, the grandfather of search. They’ve been around a long time and have quite a few popular services to offer but continue to trail behind Google in many areas. I’m a fan of Yahoo and think there are a few things that could make Yahoo better. Here are a few of the improvements I’d like to see Yahoo implement to make them a better search engine:
Less Graphical Ads - A huge turn off is all the big banner ads, especially in the email portion. I can handle text ads, and even some well made non-animated graphical ads, but I’m tired of the mortgage ads and the […]
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Written by admin on August 2nd, 2007 with no comments.
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