The first post-lunch session of day 3 of Pucon brought together a great mix of SEO experts including: Todd Malicoat, Rand Fishkin and last minute fill-in for Jessie Stricchiola, Andy Beal. Moderator duties were handled by Joe Laratro.
First up is Todd who covered 30 different tools which are too many to mention here but included tools for: browsers, domain server, keywords, competitive research, ranking checkers, backlink checking, on page optimization, spidering, productivity and tools for fixing duplicate content. but the most interesting included:
User agent switcher allows you to surf the web as if you were a bot from an engine so you can see sites the way search engine spiders see them.
Search Status Firefox plugin shows you various time saving information all in one place
Header Checker
SiteUptime lets you know when your site goes down
Domain Tools Bookmarklet that gives you whois information on the domain name you’re looking at. Also shows other domain names […]
Read the Rest of the Article…
Written by on November 13th, 2008 with no comments.
Read more articles on pubcon 2008 and search engine optimization tools and Pubcon and SEO Tools and SEO and Online Marketing.
The second day of WebmasterWorld Pubcon didn’t dissapoint with great sessions throughout the day. In between sessions, I was able to take a few candids and had help from Lisa Barone and Ashley Bruce during the sessions where I was speaking.
Elisabeth Osmeloski and Alex Bennert
Barry Schwartz and Ken Jurina
Jessica Bowman and Heather Lloyd Martin
A taller Matt Cutts and Lee Odden
Lisa Barone and Tamar Weinberg
Andy Beal, Jane Copeland and Mike McDonald
Jake Baillie and Eric Enge
Dante Monteverde
Susan Esparza and Rebecca Kelley
Google Booth
Take a look at all the Pubcon photos from TopRank opn Flickr.
Sponsored By: Learn Social Media Marketing in NYC TopRank & The DMA Partner on 2 Day Social Media Smarts Workshop
Subscribe to this Feed
Read the Rest of the Article…
Written by on November 13th, 2008 with no comments.
Read more articles on pubcon-photos and Marketing PR Conferences and conference-photos and Pubcon and Online Marketing.
The sheer quantity of different information sources online has resulted in a media circus. The various blogs, tweets and mainstream media outlets are like different acts vying for user attention. Online reputation management amid all the chaos can be difficult. It seems only appropriate that a circus insider, Jessica Berlin of Cirque du Soleil, weighed in with some tried and true advice in Reputation Monitoring and Management.
Andy Beal, Internet Marketing Consultant with Marketing Pilgrim and Lee Odden, CEO of TopRank Online Marketing and primary author of this blog, also contributed their advice for keeping the positive spotlight on your brand in this session moderated by Todd Friesen.
Why Monitor Online?
Lee pointed out that both your brand influencers and those influenced by your brand live online; your customers, prospects, competitors, etc. What is being said about your brand online can have a huge impact, both positive and negative, on your business.
“It’s […]
Read the Rest of the Article…
Written by on November 12th, 2008 with no comments.
Read more articles on digital asset optimization and brand reputation management and PUBCON08 and online-reputation-management and Pubcon and Online PR and Reputation Management and Online Marketing.
The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.
Jessica Bowman kicked off the session, giving a broad view of brand management, stating that as an organization you need to deliver a consistent customer experience to build credibility for your brand.
The ‘halo’ affect is your ability to deliver […]
Read the Rest of the Article…
Written by on November 12th, 2008 with no comments.
Read more articles on pubcon 2008 and brand-management and Jessica and online-reputation-management and Reputation Management and Pubcon and Online Marketing.
The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.
Jessica Bowman kicked off the session, giving a broad view of brand management, stating that as an organization you need to deliver a consistent customer experience to build credibility for your brand.
The ‘halo’ affect is your ability to deliver […]
Read the Rest of the Article…
Written by on November 12th, 2008 with no comments.
Read more articles on pubcon 2008 and brand-management and Jessica and online-reputation-management and Reputation Management and Pubcon and Online Marketing.
The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.
Jessica Bowman kicked off the session, giving a broad view of brand management, stating that as an organization you need to deliver a consistent customer experience to build credibility for your brand.
The ‘halo’ affect is your ability to deliver […]
Read the Rest of the Article…
Written by on November 12th, 2008 with no comments.
Read more articles on pubcon 2008 and brand-management and Jessica and online-reputation-management and Pubcon and Reputation Management.
As is tradition at Online Marketing Blog, we take quite a few photos at conferences. I’ve never come back from an event thinking that I took too many. Here are a few photos from day one of the WebmasterWorld Pubcon conference in Las Vegas, which for me, was interrupted by a trip over to the Zappos headquarters where I took a tour. Afternoon sessions were well attended as was the Zappos Tweetup at Hard Rock Cafe.
Joe (here flanked by Vanessa Zamora and Melanie Mitchell) is always the luckiest guy in the room - especially in Vegas
Michael Dorausch and Reem Abeidoh
Zack at Zappos Headquarters
Zappos, Elvis Style (including music)
6 SEOs Can’t be Wrong: Marcus, Bob, Chris, Greg, Neil, Cameron
Dan Perry and Ethan Giffin are pretty happy about Pubcon
Another packed session room at Pubcon
Microsoft with big smiles and plenty of visibility as an underwriting sponsor at Pubcon
There’s plenty to talk about in […]
Read the Rest of the Article…
Written by on November 12th, 2008 with no comments.
Read more articles on pubcom 2008 and Marketing PR Conferences and Pubcon and Online Marketing.
I arrive Wednesday afternoon for the 2008 Pubcon conference, and I’ll be staying until after the networking event on the last day, which is the heart of the event. It’s the heart because the networking event is held at a pub, and the original idea of Pubcon was that some of the best parts of a conference take place at the pub after the official conference is done.
If you see me, please come up and say hello! Tell me how you’re doing, or what you like or dislike about Google. I’ll be participating in the Search Engine Super Session that traditionally wraps up the formal part of the conference.
What are you likely to see if you head to Las Vegas? Well, here are some pictures that I’ve been meaning to post for a year. No joke, I’m that behind on things I want to blog. First off, you’ll meet […]
Read the Rest of the Article…
Written by on November 11th, 2008 with no comments.
Read more articles on Google/SEO.
You may or may not be using social media tools such as Twitter, Facebook, or Digg in your business. The overarching theme from this panel at PubCon was… why not, what do you have to lose?
Social media gurus, including Warren Whitlock, Co-Author of The Twitter Revolution, Brian Carter, Director of Search Marketing for Fuel Interactive, Guillaume Bouchard, CEO of NVI, and Kent Schoen, Facebook Product Manager, joined forces at this session to discuss the Big sexy buzz around social media and provide some food for thought to convince skeptics that social media can be a successful marketing channel.
Warren Whitlock kicked off the session discussing twitter habits.
There are two stages of Twitter:
1. Denial: Why would anyone care what I ate for breakfast?
2. Reluctant Acceptance: I have a Twitter account but haven’t seen any traffic
The Twitter Revolution really is about making meaningful connections. Let people know what you are up to, because […]
Read the Rest of the Article…
Written by on November 11th, 2008 with no comments.
Read more articles on Jessica and pubcon 2008 and social-media-marketing and online-marketing and Social Media and Pubcon and Online Marketing.
Building and designing a successful social media campaign can be a lot like designing and building a skyscraper. You need to research the materials, lay a strong foundation, and continue regular maintenance to ensure your building, or social media promotion, doesn’t collapse. In Understanding the Complex Social Media Marketing Playing Field, moderator Joe Laratro led a panel of social media marketing architects who shared their social media design tips.
Rand Fishkin, CEO of SEOmoz, gave an overview of some of the various materials an online marketer can use when constructing a social media plan. Michael Gray, president of Atlas Web Service, created a strategic design plan for building successful social promotions. Cameron Olthuis, CEO of Factive Media, outlined best practices for interacting with social communities in ten steps. Neil Patel, CTO of Advantage Consulting Services, Inc., ended the session with a controversial look at “the dark side” of social media marketing.
Building […]
Read the Rest of the Article…
Written by on November 11th, 2008 with no comments.
Read more articles on Social Media Smarts and social-media-marketing and Pubcon2008 and Social Bookmarking and Pubcon and SEO and Social Networking and Social Media and Online Marketing.